Marketing of Agricultural Products

   

One of the functions of marketing is advertising. In the marketing of agricultural products there are some problems that may arise in the advertising of agricultural products including:

1. The influence of advertising was not so apparent to the product being advertised. This is due to the average properties of the product that is not elastic and the substitution with other goods. So that sometimes the ads are not only enjoy by the farmers who became the advertiser but other farmers who have products similar to those in the ads. This can happen because of agricultural products produced by many farmers and spread in different regions, and it is very difficult to give a special label on the product that generated a lot of these farmers.

2. Many agricultural products must be processed first, so the identity of the product is missing. This will complicate the advertising for the product origin that is not recognized anymore by the consumer.

3. Product quality is not uniform; advertising can only be carried out on a good quality product only.

4. The product is generally a perishable goods and durable, so advertising is difficult to do if it approach the period expired.

5. It's hard to label on agricultural products. Agricultural products are generally not branded, and have a similar appearance and produced by many farmers.

6. Agricultural products have less emotional appeal, which can be used in advertising.

7. Difficulty obtaining funding for a lot of ad creation.

To address the problem advertising the agricultural products, there are some things we can do include:

1. Perform specific product advertising, and local identification.

2. Advertising and marketing is done in farmer groups together so that more can arrange the supply of products on the market
3. Program advertising is done in coordination with other marketing activities.
4. Maintaining the quality / freshness of the product in accordance with the advertised so as to stay fresh when it reached the consumer.
5. Counting the effectiveness of advertising for a product carefully so that ads will remain a profitable thing to do.