Business Strategy

       Business strategy can be used to reduce business risks. Some of it is the diversification and integration strategy.

• The strategy of diversification:
Diversification strategy is a growth strategy where the company expanded its operations by moving to different industries or different products / variable. Diversification strategy can be performed on a related business field (related diversification / concentric) or unrelated business (Diversification unrelated / conglomerate)

• The integration strategy:
The strategy of integration is performed by expanding the company's operations by combining the company with other companies in the same industry and do the same thing. Integration can be done through a merger between companies in the same industry.